driver de vendas

Bright green background with black text that says 'DRIVER' with an asterisk symbol and smaller text below that says 'DE VENDAS'.

Driver de Vendas helps B2B companies stop guessing and start scaling. The brief was to build a brand that matched that ambition: sharp, high-energy, and unmistakably modern.

The identity centres on a custom logotype with an asterisk as its signature mark — a symbol that carries multiple meanings at once: precision, expansion, a wildcard, and the "something more" that sets a brand apart. The primary colour, a near-fluorescent green (#07FE42), was chosen for its digital vibrancy and its literal signal: green means go.

The visual system is built for dark mode first, with a layered photography style that fuses motion-blur portraiture with bold typography — giving the brand a kinetic, high-performance feel across social, web, and print.

The website translates the brand into a clear commercial narrative: four strategic pillars, a proven methodology, and a direct call to action for business owners ready to build a predictable sales operation.

Deliverables: Logo & brand mark / Colour system / Typography / Photography direction / Brand guidelines / Website design / Social posts templates

Branding
2026

Digital illustration of a woman with braided hair and glowing dots, with streaks of light suggesting speed. Overlaid text reads 'diver de vendas' in large green letters.
A book titled 'Diretrizes da Marca' for Driver de Vendas with a cover featuring a woman's face and digital light streaks, with the words 'Março 2026' at the top.
Open magazine with bright green page displaying the title 'diver de vendas' and partial view of a page featuring a woman with braided hair.
Open color palette book with pages in various bright colors including green, orange, pink, yellow, and black, laying on a gray background.
Open book displaying various fonts, with a lime green highlight on the letter 'A' and sample text in different styles.
Close-up of a smartphone screen showing a website with the @driverdevendas profile open, and menu options such as Follow, Message, and Contact. The phone has a pinkish-orange frame and the background is black fading to red and yellow.
A black book with the title 'driver' in green letters and the subtitle 'de vendas' on a light gray surface. Colorful folders in pink, orange, green, purple, and black are stacked beside the book. A small classical bust sculpture and sprigs of red berries are also present on the surface.
Collage of colorful marketing and sales presentation slides on smartphones, featuring images of professionals, business settings, and phrases in Portuguese related to education, culture, technology, and strategic sales. Driver de Vendas.
Close-up of a MacBook Pro displaying a website with a woman on the homepage, with Portuguese text about commercial structuring specialists. Driver de Vendas.
Person holding a black shopping bag with green text that reads Driver de Vendas. and a website URL, standing against a plain, light-colored wall with shadow patterns.
Close-up of a gray textured surface with a green reflective patch featuring a asterisk. Driver de Vendas.
An advertisement poster in a subway station featuring a woman with braided hair. Text on the poster includes 'Pare de torcer. Comece a prever.' and 'Driver de Vendas'. The poster has a QR code in the top left corner and a blue neon border.

Select Works

White semi-truck with 'Switch lanes in life. Get your truck license today.' on the side, featuring orange and navy branding and contact details for a driving school.
Green medical scrubs set including a top, pants, face mask, and surgical cap, all with a logo.
Business cards on a yellow background with designs featuring "ABACORP" and contact information.