H&M - ai
AI, Social Media
2025
No, she isn't a real person.
For a H&M campaign, we harnessed the power of AI-generated visuals to capture the bold, rebellious spirit of Y2K streetwear revival. By crafting precise prompts, we guided the AI to produce ultra-realistic fashion portraits that perfectly embody H&M's edgy, confident aesthetic—proving that the right creative direction can unlock endless possibilities in digital fashion photography.
Music: mobygratis.com
Prompts below.
Prompt image
Ultra-realistic fashion portrait of a young black woman with striking blue eyes high ponytail and braids, wearing large over-ear headphones. She is sitting on the floor with her legs spread wide apart in a relaxed, confident manner. Her left knee is bent and raised, while her right leg is extended outward. She leans slightly forward, resting her left elbow on her left knee, with her left hand loosely hanging down. Her right hand is placed on the floor for support. Her back is straight, and her head is tilted slightly downward, giving a strong, assertive look directly at the camera. The overall body language is bold, self-assured, and a bit rebellious, reminiscent of streetwear or editorial fashion poses. She is dressed in a white t-shirt with the Rolling Stones, featuring a prominent red tongue and lips, on the front, paired with oversized, distressed cargo jeans featuring multiple large pockets and visible rips. The background is a clean, seamless white studio setting with soft, even lighting. The style is inspired by 2000s fashion, with a modern editorial twist. The model has a cheeky smile, direct gaze, accessorised with layered silver necklaces. The overall vibe is edgy, streetwear, and Y2K revival.
Prompt video
A slow zoom-in, soft light, quiet stillness.
