tiffany & co.
AI, Social Media
2025
No, she isn't a real person.
Incorporating AI-generated visuals into a campaign opens up new creative possibilities, but the key to success lies in crafting the right prompt. The prompt acts as the creative brief for the AI model, guiding it to produce images that match the campaign’s vision, style, and emotional tone.
For this project for Tiffany and Co. socials, we focused on developing clear, detailed prompts to ensure the AI delivered ultra-realistic, high-fashion portraits that align with our goals. By prioritising prompt quality, we set the foundation for compelling, authentic visuals that elevate the entire campaign.
Prompts below.
Prompt image
Ultra-realistic fashion portrait of a young redhead woman with natural beauty, abundance of freckles. Her intense blue eyes are sharply focused, reflecting a storied depth of character and determination. Locking directly at the camera with a cheeky smile and expression. She is wearing a black high-neck top, that shows her shoulders and armas and provides a sophisticated look. She's also wearing Tiffany and Co Elsa Peretti Diamonds by the Yard Sprinkle Necklace, Medium Bone Cuff and Ring. Shot on a teal (#81D8D0) background. Her pose includes one or both arms raised above her head in a graceful editorial gesture. The image is cropped vertically from the chest up, centred composition. Studio lighting, soft, emphasising real skin texture pores, natural tones, no airbrushing. The style of the shot is elegant, minimalistic, and high-end like a Vogue magazine editorial.
Prompt video
A young woman with a radiant smile and freckled complexion posing confidently. Her red hair is neatly styled, and she's dressed in a sleeveless black top, accented with a chic silver bracelet and subtle necklaces. Her earrings and rings add a touch of elegance, completing her polished look. The teal backdrop highlights her features, creating a fresh and vibrant atmosphere. Her relaxed, yet poised posture, with her arm raised and hand resting on her shoulder, enhances the portrait's engaging and cheerful vibe. a slow zoom-in, soft light, quiet stillness
