zen up

Branding
2025

Black ink brush painting of stacked stones with Chinese calligraphy characters in the background. Zen Up logo.

In a world where corporate well-being is no longer optional, Zen Up stands out as a pioneering program that fuses ancient Zen wisdom with the demands of modern business. At its heart is the guidance of Monja Coen—one of Brazil’s most respected Zen leaders—whose presence brings authenticity, inspiration, and immediate credibility to every experience.

Developed in partnership with Zendo Brasil, Zen Up offers a unique blend of guided meditation, mindfulness micro-practices, and leadership journeys, all designed to foster mental balance, emotional resilience, and genuine connection within teams. Sessions are crafted to be practical and accessible, whether delivered live, online, or through exclusive retreats, always anchored by the teachings and spirit of Monja Coen.

More than a well-being initiative, Zen Up is strategically aligned with the criteria of the Great Place to Work (GPTW) certification. By nurturing a culture of trust, respect, and collaboration, the program helps organizations not only meet but exceed the standards of excellence recognized by GPTW—strengthening employer branding, compliance, and employee engagement.

Zen Up is where mindful presence meets high performance, and where the wisdom of Zen transforms workplaces into truly great places to work.

A woman practicing meditation outdoors among a crowd of walking people, sitting cross-legged with hands resting on her knees, eyes closed, in front of modern buildings. Zen Up logo.
Close-up of a smartphone screen showing app icons including Calendar, Mail, and Notes, with a time display of 9:41 at the top. Zen Up app icon
The image shows the entrance of a traditional Japanese room with shoji sliding doors made of wood and paper. There is a white cloth curtain hanging in the doorway with Zen Up logo. characters and a black ink painting of a stacked stone sculpture.
Collection of icons representing wellness, meditation, nature, and relaxation activities.
Silhouette of a stacked yoga pose figure with the words "zen up" in gold below it, reversed vertically.
A man wearing glasses, headphones, and a black T-shirt with the words 'zen up' sitting with his eyes closed. He is in a room with a white wall, a bookshelf with books, and a kitchen area in the background.
A woman practicing meditation, wearing a black T-shirt with the words 'zen up, with crossed legs on a gray yoga mat, sitting in front of a white brick wall, flanked by green plants.
Person holding a white shopping bag with black and gold text, Zen Up, wearing a white shirt, with a neutral background.
Palette for Zen Up featuring six color swatches with names and hex codes: Charcoal, Eggshell, Dark Moss, Platinum, Olive, and Milk Coffee.
A white rectangular box with Zen Up logo on the lid, containing a set of wooden incense sticks and an incense holder with a small white dish inside.
Stylized text reading 'zen up' with a black stacked rocks meditation sculpture to the right.
A woman with curly hair and tan skin, eyes closed, holding her hand to her forehead, wearing a black sleeveless top and a smartwatch on her wrist, outdoors with sunlight on her face.
A traditional Japanese room with tatami mats, sliding shoji doors, a hanging scroll with the word 'zen up' and a small Buddha statue.

Select Works

White semi-truck with 'Switch lanes in life. Get your truck license today.' on the side, featuring orange and navy branding and contact details for a driving school.
Green medical scrubs set including a top, pants, face mask, and surgical cap, all with a logo.
Business cards on a yellow background with designs featuring "ABACORP" and contact information.